Blogging

Blogging isn’t always easy, but creating and maintaining a high-quality blog can bring your company significant returns. Done well, a blog can be a marketing powerhouse, offering you the opportunity to communicate directly with potential buyers.

Lead Generation

To capture more signups, you need a landing page. My background in marketing helps me to understand your users’ needs and write persuasive landing pages that convert them into subscribers and trial users.

 Web Copywriting

Web copy is a critical component of an effective website, regardless of your business’ size and industry. Fully-optimised web copy can drive traffic to your website, build credibility, and turn visitors into customers.

Content Marketing

To persuade potential buyers to part with their personal information, you have to give them something valuable in return. That’s where content marketing comes in. I can help you produce high-quality content offers like eBooks, infographics, buyers’ guides and whitepapers your website visitors won’t be able to resist.

 

Product Descriptions

Original, persuasive and precise product descriptions for your eCommerce store that comply with the marketplace’s  guidelines. Help prospective customers differentiate your products from thousands on offer and convince them that you’re a reputable expert they can trust.

 SEO Copywriting

Search-friendly copy often relies on specific nouns and keywords, but it’s not about squeezing in as many terms as possible at the expense of flow or style. I work with you to identify relevant keywords and include them in your copy without sacrificing tone or readability. That way, your readers and Google are both happy.

Social Media Writing

Become a credible part of the conversations people are having in your area of business. I work with you to create a strategy so that your interactions on social media don’t get lost in the ether. I can also help you establish your tone of voice so you can build your brand and engage your audience online.

Email Copywriting

You may require a one-off offer, a regular newsletter campaign, or a series of email templates to make your business communications quick and simple. Whatever your requirements are, each email will be written to maximise both open and click-through rates, ensuring that your messages are read and acted upon.

 

 

CUSTOMER TESTIMONIALS

Ben Fenman

Project Manager / SmartDry

"Rich is a fantastic copywriter. He took the time to understand our needs and the specifics of our products. He has a genuine interest and his motivation is contagious. Thanks to his technical/design background he was able to convey our ideas sharply and with a certain elegance. The work was done on time and he was flexible enough to accommodate our own challenges in planning. We can certainly recommend working with Rich, the overall experience is double thumbs up."

Valentina Figini

Owner / Figini Footwear

"To relaunch the family business brand we were in need of a skilled copywriter that was able to create an entertaining story out of almost faded memories of facts happened during a century. Good listener and great story teller, Richard Jones has created an engaging and easy to read relate of that heritage. He also gave the good twist to the techinical texts that describe the caractheristics of our products. Even though deadlines were tight, he delivered early enough to allow plenty of time to review."

Michael Mueller

Owner / Barcelona Miniguide

"Rich is an extremely talented writer and valuable member of our editorial team. His on-point pitches, keen eye for design and craft prose regularly land his pieces on the cover of our print magazine. Often the best writers are unreliable, but this is not the case with Rich, who delivers to deadline 100% of the time and regularly helps us out in a pinch. His range is also remarkable, spanning all our content areas, from fashion to music to innovation."

Dick Nieskins

FORMER COPY MANAGER / VISTAPRINT

"Rich Jones is a dedicated writer and marketing thinker who honed his craft as a member of my Copy Team at Vistaprint's EU creative headquarters in Barcelona. An eager learner who looks at the big picture, Rich wrote a broad range of DM materials, provided incisive feedback to his fellow writers and led the research efforts that underpinned our initiatives for subject line testing and mobile optimization. Rich is dependable, supportive and giving. He possesses the integrity and ethical character that any manager would value as the anchor of his or her team."