Airbnb

CHALLENGE

 

Contribute original content to Airbnb for their Local Activities suggestion feature in the app and desktop site.

 

WHAT I DID

 

  • Understand and apply the Airbnb voice to all copy
  • Research interesting things to do; not just places to go
  • Define each activity within limited character count
  • Appeal to both locals and visitors
  • Make each recommendation feel like a friend sharing cool things they enjoy with you