Figini Footwear

I worked with Figini and Origin Integrated to communicate the rich heritage of this family-run business.


The project involved creating:

Figini World – a space to share the rich history of the brand and the craftsmanship involved in creating bespoke shoes.

Product descriptions – this involved simplifying the technical terminology used in the original descriptions.

Emails – I continue to collaborate with Figini on all their email and activities. Scroll to the bottom to see an example.



What the client said:

“To relaunch the family business brand we were in need of a skilled copywriter that was able to create an entertaining story out of almost faded memories of facts happened during a century. Good listener and great storyteller, Richard Jones has created an engaging and easy to read relate of that heritage. He also gave the good twist to the technical texts that describe the characteristics of our products. Even though deadlines were tight, he delivered early enough to allow plenty of time to review.”

Valentina Figini
Owner, Figini Footwear