Understanding the customers’ needs
After studying enquiries and customer testimonials, we were able to identify the two main buyer personas:
We were then able to develop SmartDry’s tone of voice.
SmartDry is: Informative, professional and trustworthy
SmartDry is not: Irreverent, playful or trendy
Visitors to SmartDry.co.uk are mainly in the consideration stage of the customer journey. In order to nurture each lead, it’s important that customers can make their enquiry without having to look for a contact section or form. For this reason, we decided to move the contact form to the homepage beside the video.
Many visitors are trying to identify the type of damp problem they have in their home before even considering which solution they need to resolve the issue.
What the client said:
“Rich is a fantastic copywriter. He took the time to understand our needs and the specifics of our products. He has a genuine interest and his motivation is contagious. Thanks to his technical/design background he was able to convey our ideas sharply and with a certain elegance. The work was done on time and he was flexible enough to accommodate our own challenges in planning. We can certainly recommend working with Rich, the overall experience is double thumbs up.”
Project Manager, SmartDry