Vistaprint

As in-house copywriter at Vistaprint, I was responsible for CRM emails, site copy, internal and external newsletters, display copy, translation management and subject line testing. The brand has come a long way since those days and thankfully the writers are no longer required to add so many exclamation marks.

I´ve worked in MarCom Strategy and currently lead EU Product Design Strategy at Vistaprint. I regularly contribute articles to the Ideas and Advice section of the website.

 

What my manager said:

 “Rich Jones is a dedicated writer and marketing thinker who honed his craft as a member of my Copy Team at Vistaprint’s EU creative headquarters in Barcelona. An eager learner who looks at the big picture, Rich wrote a broad range of DM materials, provided incisive feedback to his fellow writers and led the research efforts that underpinned my initiatives for subject-line testing and mobile optimisation. Rich is dependable, supportive and giving. He possesses the integrity and ethical character that any manager would value as the anchor of his or her team.”

 Dick Nieskins, former Copy Manager, Vistaprint

 

Content Marketing Articles

10 tell-tale signs it’s time to move your business out of the spare room

Insight

One of the main struggles our customers face is working efficiently from home.

 

Purpose

It is often prohibitively expensive to move a business from the home to commercial premises. However, it can make a huge difference to productivity and scalability. This piece aims to make readers aware of when it’s the right time to consider moving their business out of their home.

 

Goal

The main goal is that the reader finds the article useful. They are invited to rate the article on a scale of usefulness (extremely useful, moderately useful, not useful at all) on a Qualaroo pop up. If we can demonstrate that our content is useful, we drive brand value.

Results
FB CLICK RATE

0.84% (target=0.25%)

USEFULNESS

 60% of readers found it  extremely useful in site survey

BOUNCE RATE

39.92%

TIME SPENT

3 minutes 46 seconds

Get the full story on Vistaprint.co.uk

Read full article here

 

 


Content Marketing Article

7 street marketing tactics to drive more business

 

Insight

Customers are not clear on how they can drive more customers to their business using street marketing tactics. The concept is not familiar to the majority and needs to be defined.

Purpose

This piece aims to make the reader aware of the concept of street marketing and how beneficial it can be to attracting new customers to their business.

Goal

The main goal is that the reader finds the article useful. They are invited to rate the article on a scale of usefulness (extremely useful, moderately useful, not useful at all) on a Qaularoo pop up. If we can demonstrate that our content is useful, we drive brand value.

“Just starting out and any info is crucial to me. Thank you.” – Anonymous customer
Results
FB METRICS

Reactions 1.6K

Shares 81

USEFULNESS

 57% of readers found it  extremely useful in site survey

BOUNCE RATE

38.3%

TIME SPENT

1 minute 56 seconds

 

Get the full story on Vistaprint.co.uk

Read full article here

 


CRM Emails

 


 

Marcom Strategy Photo Books

 


 

Product Page Copy

 

 


 

Multi-language Printed Mini Catalogue

 


 

Paid Ads in National Press (UK)

 

The ad on the right ran in Your Business With James Caan magazine.